What is a trademark?

A trademark or service mark, “includes any word, name, symbol, device, or any combination, used or intended to be used to identify and distinguish the goods/services of one seller or provider from those of others, and to indicate the source of the goods/services.” 

Key benefits of availing Trademark Registration:

Registering your trademark significantly reduces the risk of being prevented from using your name or logo by other traders. Here are some of the benefits of a registered trademark. 

1 Building up trust or Goodwill: When you have a registered trademark then no can use that mark except you. So it helps you to build goodwill around your brand. Registering a trademark protects a company's name or logo, which is often a company's most valuable asset. 

2 Exclusive rights: the right to exclusively use it in respect of the goods and services offered by the business entity.

3 Legal protection: Once the trademark is registered, an infringement of the existing trademark can be sued by the owner. Always remember only a registered trademark owner can file an infringement for the trademark. 

4 Intangible property: In the legal sense, a registered trademark is often referred to as an identifiable intangible property. You can, later on, sell your trademark to a firm or business and earn a good amount from it.   

5 Prestige - You can use the symbol, “®” after your trademark, which indicates your mark is registered, adding to the prestige of your company.

Conclusion 
 

Every business must understand the severity of such trademark laws and how it can hamper the company’s growth. It is best to hire business professional services operating in legal space to ensure protection against such futuristic compliance issues. Most of the trademark infringement cases take into consideration the proof of prior use even if the trademark is not registered. Therefore, it is important to keep your trademark use in pamphlets, newspapers ads, etc. handy in case you are required to fight a legal battle.