THE CASE STUDY OF GOOGLE

From the start of the Internet and the growth of IT, the record of Google has been remarkable, regardless of its racial, social, and political affiliations, in the way it charms people. Via its diverse goods, the organisation has also entered various social and economic groups around the world. Google describes itself as one of the world's largest search engines. It has drawn a decent fraction of the global population due to its effectiveness in terms of matching outcomes and its simple architecture, which is gradually warming up to the contemporary world of the Internet.

THE CASE STUDY OF GOOGLE

During their school days at Stanford University, Larry Page and Sergey Brin founded Google in 1998. Google's offerings, business model, effort in technological growth and human life impact have become a world-class marketplace over the past decade.

From the start of the Internet and the growth of IT, the record of Google has been remarkable, regardless of its racial, social, and political affiliations, in the way it charms people. Via its diverse goods, the organisation has also entered various social and economic groups around the world.

Google describes itself as one of the world's largest search engines. It has drawn a decent fraction of the global population due to its effectiveness in terms of matching outcomes and its simple architecture, which is gradually warming up to the contemporary world of the Internet.

Google has several big competitors: Yahoo, Amazon, MSN and Bing. Google was able to combat these corporations' competition by ordering almost 85% of internet search.

In 2005, the search engine was Google's top-selling email service product. Google also provides accounts, Google maps, Google Talk, Google devices and the trends of Google.

Google has proven how fast an organisation can expand by creating a successful organisational approach and an interconnected corporate culture. In 2000, a business that began with two people expanded rapidly and had 60 staff.

Google is committed to delivering goods and services that satisfy its clients' principal requirements to help infiltrate the big world economies. Google delivers its services across 10 other languages, other than English, in America, Europe, Asia and elsewhere in the world.

The company's corporate principles and strategies lead to creativity within its workforce and the quick growth of the company.

The business earned an annual turnover of $86 million for the 2001 financial year by developments such as the Google Toolbar Browser, keyword-oriented ads and the extension of search capacities in 28 languages. Compared to their annual sales of $220,000 two years ago, this was very high.

Eric Schmidt, Chairman and CEO of the group, undoubtedly did his job well. He succeeded in creating Google's corporate culture that made it an excellent, favourable, suitable and delicious workplace.

It encourages the diversity of ethnic and creative workers. It also nurtures a sense of working people's solidarity. Google's inclusiveness helps workers to accomplish business goals by creating a certain degree of attachment to organisation operations and procedures.

Google developed its business model in this community, which is why it is distinct from its rivals. The business model focuses on improving access to knowledge through the provision of accuracy, security and performance.

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SWOT

This is a strategic technique used by businesses to take action by analysing organisational structure and history. It includes understanding the internal capabilities, vulnerabilities and external challenges of a business. The emphasis of an organisation's implementation of SWOT analysis is on improving, eliminating vulnerabilities, seizing the resources available and reacting to potential threats. Google has many structural vulnerabilities and capabilities, as well as global openings and risks.

Strengths and Weakness

A successful business approach is an asset that has boosted Google's accelerated growth. Innovation, a wide product range, strong geographic reach and successful marketing are the secret to Google's market strategy.  Google has developed a global client base that includes all categories of clients of different genders, social, economic and political and religious affiliations.

The second asset is the planning and control of effective human capital. Google has shown a strong capacity to build an interconnected workplace atmosphere that seeks to preserve high morals for workers. They have successful workforce engagement and retention methods like decent pay arrangements and incentives in the workplace.

Efficient methods for change management are the third power. Innovation allows Google to incorporate continuous improvement without undermining the business ethos. Innovation has successfully succeeded to introduce. Google also has solid leadership and administration, financial security, goodwill with consumers and a strong organisational culture.

Mismatching tactics is the first vulnerability. Google's Human Resources Department accepts multiple submissions from prospective hires from around the globe. These applications are overlooked by Google since its founders tend to recruit students from Stanford University, their alma mater. This approach shuts out highly skilled and competent employees who can add a different level to the way Google works.

Secondly, the inability to incorporate staff retention measures. While the company has implemented plans to cut staff turnover, its inability to execute has caused some of its top directors to go to rivals.

The rival would most likely counteract their business efforts as workers leave to pursue a competitor.

The third flaw is untrustworthy relationships. In an attempt to grow its market share, Google formed various alliances with several businesses. Any of these collaborations did not meet their optimal potential and resulting in weak fund management.

Opportunities

Google's external climate provides many possibilities for enhancing business stability. In order to draw more customers, the first chance is to integrate their offerings with apps. Google will work with creators of computer applications such as Microsoft to implement the products during the manufacturing process.

Google aims to launch a chrome operating system to deal successfully with businesses like Microsoft. Though it would be difficult to persuade people to test their personal computers for a new operating system, Google will find its smartphones operating system that has worked immensely. This will allow them to pursue the launch.

The OS is inexpensive, secure and fits many internet users' requirements. Google will take advantage of this ability to dominate and regulate the demand for internet services.

Other prospects include expanding corporate reach in the markets, the convergence of R&D expertise and new business alliances for brand growth.

Threats

The first threat is the failure of Google to give part-time workers who work on many projects ample incentive. Many of these workers may not earn allowances and can derail their growth plans for human resources.

The second challenge is trials contested by their main rivals. Yahoo, Amazon, Microsoft and others filed a lawsuit to avoid the digitalization of Google and to secure exclusive rights over the online advertisement concept.

Google's third challenge is the competitive existence of the industry's rivalry. Greater competition is needed in order to ensure that new rivals are not losing their market leadership.

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BY - RAKSHA SINGHAL