The Industry of Media and Entertainment (M&E) coexisted and add value to the economic growth of a nation. Even the process of digitalisation accelerates the growth and during this pandemic OTT. The industry is not only limited to Movies or Cinema but also music, publishing, print media, advertising, gaming also become the part of it. By 2021, this industry is expected to cross its compounded annual growth rate up to $40 billion. This numeric value suggests the opportunities and scope of a bright future of this industry in this growing digital era. It makes us believe that cinema and entertainment industry has a bright future rafter overcoming the challenges and struggle. This write up is going to acknowledge about the challenges of the M&E start-ups and its stance in present scenario with reference to the governmental schemes. It will also allude about the one of the leading company of M &E industry in.

Pertaining to the differences between Joint venture and Franchise it’s important to know about the aspects of both and outputs to the business world. This write-up is going to acknowledge about the concept of franchise and joint venture and their benefits respectively along with the differences. It will also allude their relevance to the today’s competitive modern era.

Before applying the theoretical interpretation of copyrights specifically to food recipes, lets first try and grasp the definitional boundaries of this very concept. Now, owning a copyright lends a specific set of rights which include the right to use his or her work. But this right is established only when the to-be owner of the copyright fixes their work in a tangible medium. It should also be adequately permanent in nature so as to facilitate ease in determining its origin. The said work should also be the creation of a human author as it is prerequisite for acquiring a copyright over any work under Indian Copyright Act. It should also possess a certain degree or which can be described as ‘a modicum’ of creativity in it.

Two independent parties to the franchise agreement named franchisor and franchisee are under a contractual arrangement that worked as a joint venture and allowed to use their respective trademarks or any sort of human intellect is called as franchise. The marketing strategy with an objective of business expansion is not only a contractual relationship but also upholds the franchisor’s brand value which is one of the popular tool. To excel in the business by mode of expansion franchise is one of the best options which can be achieved through scale the business model. This write up is going to acknowledge about the franchise and its benefits and need to set up a franchise to business expansion. It will also allude the theme which is about the things need to take into consideration for setting up a franchise.

Start-ups are small organisations yet they hold a major part in the monetary cycle. They make more positions which imply greater work, and greater business implies a further developed economy. Not just that, a start-up adds to financial advancement by expanding development and prompting rivalry. Start-up make new business sectors or totally change old business sectors by presenting items, administrations, and thoughts that change the world. New innovations regularly set out new open doors. Genuinely start-ups make a tremendous worth over mature organisations, motivating contest, and pushing the economy to advance. Be that as it may, not all new companies succeed. This article talks about one such law firm which growing day by day and achieving great success.

Nike is an American global organization that is occupied with the plan, improvement, producing, and overall advertising and deals of footwear, attire, hardware, extras, and administrations. The organization is settled close to Beaverton, Oregon, in the Portland metropolitan region It is the world's biggest provider of athletic shoes and clothing and a significant producer of athletic gear. The organization was established on January 25, 1964, as "Blue Ribbon Sports", by Bill Bowerman and Phil Knight, and authoritatively became Nike, Inc. on May 30, 1971. The organisation takes its name from Nike, the Greek goddess of triumph. Nike showcases its items under its own image, just as Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Blazers, Air Force 1, Nike Dunk, Air Max, Foamposite, Nike Skateboarding, Nike CR7