Tag: #brand
A SECONDARY MEANING OF BRAND NAME IN TRADEMARKS
The article discusses the significance of "secondary meaning" in trademark law, highlighting how a brand name can develop a unique...
Multiclass Trademark Registration
Trademark is defined under section 2 (1) (zb) of the trademarks act as any mark which can be represented graphically and which is ...
HOW TO SUSTAIN YOUR BRAND’S VALUE?
A brand value is an intangible asset that is created in the minds of the customer through continuous sales and promotion. To susta...
AN ANALYSIS OF THE INFRINGEMENT OF TRADEMARK BY COMPARA...
'Comparative advertisement' is the term used to describe advertising where one trader's products or services are contrasted with a...
INTERNET BRANDING STRATEGIES
Online branding strategies are an essential tool for any new business getting off the ground. It can help in connecting with poten...
HOW DO COUNTERFEIT PRODUCTS AFFECT BRANDS AND CUSTOMERS...
In today’s era of globalization and liberalization, businesses are growing at an accelerating pace and are becoming the most signi...
The Coca Cola Company vs. Bisleri International Pvt. Lt...
Coca Cola is the biggest soft drink company operating in 200 nations, and in this case, the defendant is a well-known Indian brand...
How to know the worth of your Trademark?
Brand names are used to recognize an organization's unique items and services from those of others in the marketplace. Valuation o...
