Tag : #Issues

With the technological development and the emergence of the Online platform, the online world or virtual worlds has had a significant impact on our lives and relationships. Companies are also shifting to the virtual environment in terms of meeting the industry's growing demands. Businesses nowadays use a variety of advertising and marketing to control traffic to their establishment. Keyword marketing is an instrument that enables search engines and item advertising companies to showcase advertisements that are customized depending on customer search queries.

Issues relating to Intellectual Property Rights are rarely discussed. Social Media has changed the ways of dissemination of information and has a direct impact on the users. It allows any user to stream, download, upload and publishes information through some common platforms like Facebook, Twitter, Instagram, Myspace, etc. Which makes the user more prone to IP violations? This essay paper investigates the various issues that are surrounding the infringement of copyright, trademark, patents, etc. in the digital era under the umbrella of Social Media. The paper describes the challenges confronted by the owner and the related parties to such transactions.

Theatre and performing arts companies require assuring that they secured intellectual property rights from performers that do videocassette or tape recording and transmission of the performance and performers need to assure that they get appropriate compensation for those kinds of rights. Licensing deals with cinemas and their provider need to handle it with care, especially when they deal with many legal jurisdictions.

Intellectual property may be among the most important assets for many corporations. Intellectual property is a term covering a range of rights in artistic works and innovations. Businesses may want to learn how to protect the investment you make in choosing your brand, developing content, and creating business developments as you begin to plan your business venture. You would also want to make sure the business avoids violating anyone else's intellectual property rights.

Franchising is a well-known market strategy for business expansion in which the owner of a product or a service i.e. the franchisor, obtains distribution by granting certain licenses and rights to an affiliated dealer i.e. the franchisee. The owner licenses all of his intellectual property, use of his business model and rights to sell products under his name to the franchisee. The dealer, in return, works under the franchisor and markets his products in a limited territory. However, the franchisee has to pay a certain amount of initial fee and ongoing royalty to a franchisor in order to acquire the rights and licenses over his business and sell his products or services.

Kanta Prasad, who is the owner of Baba ka Dhabha runs his business in Malvya Nagar, South Delhi has filed a complaint against the Instagram Influencer and the YouTuber Gaurav Wasan for allegedly misappropriating the donation money received by Gaurav Wasan, which was raised to help him and his wife.