HOW BIG BRANDS BOAT AND MAMAEARTH MAKE HUGE HIT
The success of the business is very crucial in today’s world as the market has huge competition. In order to survive in the competition, the businesses need to make a good idea with a proper strategy on how to make it a huge hit. Branding should be done in order to make it easier for the consumers to recognize it. In order to succeed the businesses also take the social initiatives to benefit the society as mamaearth plants a tree on every purchase. The right audience should be targeted to deal with which will help in return to enhance sales. This article deals with how big brands make a huge hit focusing on the strategy of mamaearth and BoAt. Both of these brands are making headlines these days.
INTRODUCTION
“Branding is just a perception, until it has a good idea with a success story.”
A company's branding is more critical than you would think. Your brand may appear to be nothing more than a collection of logos and colours on the surface, but it is truly and entirety of your company's identity. You get a sense of self-identity from your brand.
In today's market, when there is fierce competition, organizations must go above and beyond to differentiate themselves. To accomplish so, one need to invest time and money in creating a strong brand that will grab and holdattention of the people. With the right branding, you may have some power on how people perceive your company.
One of the most obvious purposes of branding is to make it easier for customers to recognise a firm. People will notice your firm easily if it has strong branding than if it does not. A corporation with inconsistent branding is unlikely to remain in someone's mind for long.
Mamaearth and BoAt are just a few of the new consumer products businesses making headlines, and they're all backed by the same investment firm. Mamaearth is on its way to a revenue of 1,000 crores, while boAt is almost there. It has been important in the D2C (direct to consumer) event that is currently sweeping the brand industry. The majority of the firms are powerful D2C businesses that have essentially altered the norms of digital contact between the brand and the end users.
HUGE HITS OF BIG BRANDS: BoAt
Listening to excellent music is the finest way to treat oneself, and having a boAt equipment to listen to it on is the frosting on the cake. This lifestyle brand has revolutionized our lives by providing us with economical, trendy, and high-quality consumer gadgets. Recently, the music business has defied all expectations. This is due to the high requirement for ear speakers, earpiece, and other audibles on the market. The audibles, on the other hand, are no longer exclusively for listening to music. It has evolved into a style of living and necessity for today's young generation, comparable to fashion items. That is exactly what BoAt did. It appealed to a younger demographic. It develops goods that are appealing to young people, their lifestyles, and their demands.
Prior to its launch in 2016, the brand faced stiff competition in the market. The mid-range audibles and electronics sector was dominated by companies like Mivi and Skull Candy. BoAt, on the other hand, adopted a strategy that quickly paid off. The business or marketing statement that describes why a customer should buy a product should be robust and arguably the most focused component of any organization if it is to flourish. BoAt's initial, somewhat unique product was an unbreakable Apple charging cable, which was manufactured using a similar method. This was the period when the unrelated damage to Apple cables became a topic of conversation on Facebook feeds and Twitter accounts. Although several YouTubers and bloggers have offered explanations for why they are experiencing this difficulty, what better way to combat the problem than to create an item that defies it? That is exactly what BoAt did.
Strategy
The business BoAt was the first to create an anti-destructive product. This was just the beginning of a long process that would result in a range of shockproof and fall-proof products. It rapidly created a range of sweat-proof headset and earpiece that could be used while jogging or exercising. This was a crucial approach to reach out to the kids, as health is now more vital than ever. Creating personalized advertising or posters that featured people using the BoAt earphones while exercising or running also helped to emphasize the product's usefulness.When it comes to advertisements, BoAt has a number of noteworthy collaborations. Influencer marketing and even celebrity word of mouth are two of its main sources of promotion.
BoAt refers to itself as the Zara of earphones. It's not as expensive as premium brands, but it's also not as cheap as Chinese brands. The organization is in an ideal market position. They will find it simple to invest in a BoAt product owing to its low price point, and even better, users will be able to receive substantial discounts on BoAt items. It appeals to the masses. With a focus on style, it appeals to the target demographic: teenagers.
Target Marketing
Despite their low cost, BoAt goods are guaranteed to be of high quality. It knows how much Indians enjoy bass, so it gave it to them. BassHeads was the name of one of the earliest BoAtearbuds. The duo had bass turned on so that the rhythms could be enhanced. Aside from that, BoAt goods offer composition, colour, print, and creativity that would easily entice a fashionista to purchase one of their items, especially if they are on a budget.Getting the target audience correctly is undoubtedly one of the most important components in the brand's success. People's demand for such things was growing all the time. That might be owing to a greater emphasis on health than ever before (thanks to social media), or it could just be due to audibles being more of a necessity than an option for many. The fad had a strong hold on people's lifestyles. BoAt recognized this and made items that appealed to young people.
The Lifestyle Brand
Collaborating with other brands helps to cater the competition and stand among all. It could help the company to follow the art of revamping of products which makes the people’s life easy. We can see that all of BoAt's efforts have been focused on its immediate audience. The target market has been identified and is being catered to. This is undoubtedly one of the key factors behind BoAt's current commercial success. These are the things which usually big brands keep in mind to make a huge hit.
Mamaearth : A HIT AS AN INNOVATIVE BRAND
Mamaearth's ground-breaking product range has addressed a common worry among Indian parents. Mamaearth provides baby things that are safe by international standards and full of natural benefits in a country where most baby goods fail to meet safety rules. It is the first Asian brand to get the "MADE SAFE" certification. Almost all of the toxins banned in most countries are not present in this company's products. Mamaearth is more than a company; its products are made with love and attention to detail. The firm's headquarters are in Gurugram (Gurgaon), India.
Mamaearth's objective was to provide chemical-free products to every infant in India. As an organic products manufacturer, the company now caters to infants, mothers, fathers, grandparents, and everyone else. They began by focusing on new borns and newborns, but quickly expanded.
Marketing Model
Mamaearth's business model is clear. They create goods that are then manufactured by contract manufacturers under the Mamaearth brand's permission. They mostly sell online through direct-to-consumer (D2C) channels like as Amazon, Flipkart, and others, as well as in physical storefronts. They have a multiplatform presence.
Connecting with the targeted audience
The most crucial thing for every company is to connect with and acquire the trust of its target audience. Mamaearth done a fantastic job with this. They targeted Mothers from the beginning and created commercials that spoke to them. Mamaearth was born out of the founders' search for toxin-free and natural baby items on the internet. They recognized what parents desired for their children.
Quality Products
Mamaearth's founders believe in giving high-quality items to its clients. People themselves suggest their items to others since they have a higher quality product. Their brand has benefited greatly from word-of-mouth marketing. At the 2nd edition of The ET Brand Festival in 2019, Mamaearth was named "One of the Best Brands" in India. They created distinctive items that drew a large number of customers. India's first bamboo-based baby wipes, 100 percent natural plant-based toothpaste for children, and skin and hair care products with natural components like onion, CoCo, charcoal, and ubtan are just a few of their distinctive goods.
Mamaearth used Lean Innovation to better acknowledge and meet the need of its customers. They used experimentation to improve the quality of their products and come up with new concepts in their products. Using this strategy, they were able to satisfy their clients in a relatively short period of time.
The strategies are used by the big brands to target the audience and to enhance their sales. Taking feedback from the customers help the companies to know the loopholes and to deal with it.
CONCLUSION
There is no one-size-fits-all formula for success. To make a line, the companies connect numerous dots. In terms of the procedure, this is not an exception. They change their strategy from the start, when they portrayed themselves as a lifestyle brand, and they continue to improvise. There are a number of elements that contribute to their success. First building the strategy and making an idea to implement it and targeting the right audience after environment scanning makes a hug impact in the success of the company and making a huge hit.
REFERENCES:
2. https://thecsrjournal.in/how-boat-succeeded-as-a-brand/
3. https://www.analyticssteps.com/blogs/success-story-boat
4. https://www.inventiva.co.in/business/success-story-mamaearth-company/
Written By: Ishani
