Tag: Consumer Perception

Beyond Recognition: Lessons from the Nestlé vs. Cadbury...

The landmark case of Nestlé v. Cadbury redefined the boundaries of trademark protection for 3D shapes, emphasizing that consumer r...

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Secondary meaning / acquired distinctiveness as criteri...

Businesses are granted exclusive rights to their distinctive identifiers, such as names, emblems, or logos, through trademark prot...

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Carlton Shoes Ltd. and Ors. v. VIP Industries Ltd.

This legal case involves a trademark dispute between Carlton, a manufacturer of footwear and fashion accessories, and VIP Industri...

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