Tag: BusinessStrategy
Trade Mark Evaluation: A Look at Famous Brands Logo Cha...
Logo changes are a strategic aspect of brand evolution, reflecting a company's growth, market shifts, and consumer engagement. Fam...
IndiGo Sues Mahindra for Trademark Infringement Over '6...
This article examines the trademark dispute between IndiGo Airlines and Mahindra & Mahindra over the use of "6E" branding. IndiGo,...
Are You at Risk of Parallel Imports? Protect Your Brand...
Parallel imports, also known as gray market goods, occur when branded products are imported and sold through unauthorized channels...
The Effect of Taxes on Entrepreneurs and Their Decision...
Undoubtedly, a company’s performance and growth are interlinked with how effectively it integrates with the taxation regime. Taxes...
Loyalty Programmes and How Can They Pay Off Businesses?
Attracting a loyal customer base requires a blend of excellent customer service, personalized experiences, and value-driven incent...
THE PSYCHOLOGY BEHIND MOTIVATION AND PERSISTENCE
Figuring out the perfect product for a startup involves a structured approach to identifying and validating genuine user needs. Th...
HOW TO FIGURE PERFECT PRODUCT FOR YOUR STARTUP?
Figuring out the perfect product for a startup involves a structured approach to identifying and validating genuine user needs. Th...
Corporate Social Responsibility in Startups
As a startup founder, you wear many hats - CEO, marketer, salesperson, and more. But in today's socially conscious world, there's ...
NAVIGATING REGULATORY AND LEGAL CHALLENGES FACED BY STA...
In recent years, there is a significant rise in start-ups in India and more and more entrepreneurs are moulding the society with n...
Importance of effective portfolio management for a comp...
Strategic Intellectual Property (IP) Portfolio Management is indispensable for businesses in today's competitive landscape. This p...
TRADEMARK INFRINGEMENT in India
This article explores the significance of trademark laws in protecting intellectual property, focusing on the distinction between ...
Non-Traditional Trademarks: A Comprehensive Analysis un...
This article provides a comprehensive analysis of non-traditional trademarks under Indian law, elucidating their evolution in the ...
