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Tag: acquired distinctiveness
CJEU Hartwall Judgment Explained: Colour Marks, Distinc...
A detailed analysis of the CJEU’s Hartwall judgment (C-578/17), explaining how colour marks are assessed under EU trademark law, t...
Beyond Recognition: Lessons from the Nestlé vs. Cadbury...
The landmark case of Nestlé v. Cadbury redefined the boundaries of trademark protection for 3D shapes, emphasizing that consumer r...
TRADEMARK SECONDARY MEANING AS CRITERIA FOR TRADEMARK P...
Secondary meaning, or acquired distinctiveness, is a pivotal concept in trademark law, allowing descriptive or common language wor...
Secondary meaning / acquired distinctiveness as criteri...
Businesses are granted exclusive rights to their distinctive identifiers, such as names, emblems, or logos, through trademark prot...
