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Brand Identity - Blog | Sonisvision

Tag: Brand Identity

The Trademark Advantage: How Trademarks Build Business ...

Discover how trademarks help businesses grow from small shops to global brands by building identity, trust, legal protection, and ...

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Understanding Trademark Infringement in AI: Cameo v. Op...

An analytical overview of the trademark infringement lawsuit Cameo v. OpenAI, examining likelihood of confusion, trademark dilutio...

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Trademark Dispute Analysis: Karim Hotels v. Al Kareem |...

A detailed analysis of the Madras High Court’s 2025 ruling in Karim Hotels v. Al Kareem, exploring deceptive similarity, honest co...

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CJEU Hartwall Judgment Explained: Colour Marks, Distinc...

A detailed analysis of the CJEU’s Hartwall judgment (C-578/17), explaining how colour marks are assessed under EU trademark law, t...

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Beyond Recognition: Lessons from the Nestlé vs. Cadbury...

The landmark case of Nestlé v. Cadbury redefined the boundaries of trademark protection for 3D shapes, emphasizing that consumer r...

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WHEN YOUR BRAND BECOMES A BATTLEGROUND: THE CROCS VS CR...

The Hon’ble Delhi High Court recently cancelled the trademark registration for "Croose," finding it deceptively similar to Crocs' ...

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THE LEGAL RISKS OF USING SIMILAR LOGOS AND BRAND COLORS

Brand identity plays a vital role in business success, but using similar logos and brand colors to an existing company can lead to...

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Trademarks and the Food Industry: Protecting Product Na...

Trademarks play a critical role in the food industry by protecting brand identity, preventing consumer confusion, and fostering tr...

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Trademark Registration in Ajmer – A Complete Guide by S...

Get hassle-free trademark registration in Ajmer with expert legal assistance. Secure your brand name, logo, and identity with our ...

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Overcoming Hurdles: Common Challenges Faced by Indian S...

The startup ecosystem in India drives innovation and contributes significantly to economic growth. However, many startups overlook...

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YATRI E-RICKSHAW VS SAKSHAM TRADING COMPANY, ANALYSIS O...

The Delhi High Court recently granted an ex-parte ad interim injunction in favor of YC Electric Vehicles, restraining Saksham Trad...

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Arbitrary Adoption in Trademark Law

Arbitrary trademarks utilize common words or symbols with no logical connection to the goods or services they represent. This dist...

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