The Story of House of Beauty India

Introduction

In the ever-evolving world of skincare, House of Beauty India stands out as a beacon of innovation and natural wellness. Founded by Vibhuti Arora in 2018, this groundbreaking venture aims to revolutionize skincare through non-invasive techniques like face yoga and natural skincare products. Driven by her personal battle with an autoimmune skin condition, Vibhuti has built a sustainable business that empowers individuals worldwide to achieve holistic beauty and wellness.

House of Beauty India plays a critical role in the skincare industry by promoting natural, non-invasive methods that prioritize overall health and wellness. By providing effective alternatives to chemical treatments, House of Beauty India addresses a significant gap in the market, offering solutions that are not only effective but also sustainable. This approach aligns with the growing global demand for eco-friendly and health-conscious products, making House of Beauty India an important player in the shift towards more responsible skincare practices.

The Story Behind House of Beauty India

Vibhuti Arora’s journey to founding House of Beauty India is both inspiring and deeply personal. As a certified Ministry of Ayush yoga and face yoga teacher, Vibhuti struggled with various chemical treatments for her skin condition before discovering the transformative benefits of face yoga. This discovery led her to author a book on face yoga exercises and formulate natural skincare products, which eventually culminated in the birth of House of Beauty India and the FaceYogi army.

Innovations and Recognition

House of Beauty India aims to “Revolutionize Skincare” by sharing comprehensive knowledge, education, and practical applications of non-invasive facial care techniques. Through the use of natural skincare products, specialized face tools, and face yoga exercises, Vibhuti’s mission is to transform the way people approach skincare, emphasizing health, wellness, and sustainability.

Many of the FaceYoga techniques promoted by Vibhuti are her own creations, which have benefited millions globally. Her client list includes prominent personalities such as Smriti Irani, Pinky Reddy, Dhirubhai Ambani’s daughter Nina, Ms. Jindal, A. Kirloskar, Malaika Arora, and many more. Vibhuti’s journey as a face yoga and face tools teacher has earned her significant recognition among women entrepreneurs.

House of Beauty India’s unique techniques and products have gained significant recognition in leading publications such as Vogue India, Elle India, and Cosmopolitan India. Vibhuti has shared her expertise at prestigious forums like FICCI, ASSOCHAM, and the Ministry of Ayush, in addition to conducting personal and group yoga sessions. The Face Yoga School and wellness centre in New Delhi, founded by Vibhuti, boasts a digital reach of over 1.5 million people and trains approximately 150 face yoga teachers.

The wellness centre offers over 30 different face yoga facials, enhancing the holistic skincare experience. House of Beauty India also provides a certified FaceYoga teacher’s training course globally, enabling women to earn additional income while promoting natural beauty solutions for conditions like rosacea, psoriasis, acne, and sensitive skin.

Revenue model

House of Beauty India has established a robust revenue model encompassing skincare products, a wellness centre, and face yoga classes. For the fiscal year 2022-2023, the company reported sales of 5 crores, with 46% from website, 36% from marketplaces, and 18% from face yoga classes and the wellness centre.

Shark Tank India Experience

Vibhuti Arora’s appearance on Shark Tank India marked a pivotal moment for House of Beauty India. Valuing her company at Rs 30 crore, she sought Rs. 1.5 Crores for 5% equity, Vibhuti's pitch showcased her innovative skincare solutions. Although she did not secure a deal, the exposure significantly boosted her business. Taking the Sharks’ advice to heart, Vibhuti continues to refine her business model and product packaging, driving further growth and success.

Products and Services

House of Beauty India offers an extensive range of over 120 skincare products, 200 face exercises, and various face tools and vitamins. Vibhuti also conducts online Face Yoga masterclasses, emphasizing overall face care and promoting a holistic approach to beauty.

Conclusion

Under the visionary leadership of Vibhuti Arora, House of Beauty India is transforming the skincare industry with natural, non-invasive techniques. By empowering individuals worldwide to achieve holistic beauty and wellness, House of Beauty India continues to set new standards in the realm of skincare. With its innovative products, comprehensive training programs, and unwavering commitment to natural beauty, House of Beauty India is a true pioneer in the field, inspiring countless individuals to embrace a healthier, more sustainable approach to skincare.