Trademark Success Stories: Insights from NOOE, GO ZERO, and CURVE ELECTRIC

In the competitive landscape of trademarks and intellectual property, businesses must navigate complexities to secure their unique identity. Here, we explore three inspiring journeys: NOOE Design LLP, GO ZERO, and CURVE ELECTRIC, highlighting their strategic trademark approaches and future recommendations.

1. Never Odd Even (NOOE)

Founders: Piyush Suri and Neetica PandeCompany: NOOE Design LLPProducts: Everyday carry essentials (primarily office stationery)Trademark Classes: 16, 18, 20

NOOE, an innovative brand offering office stationery and everyday carry essentials, has established a strong foundation in trademark registration. They secured word mark registrations under Classes 16 and 20 in the name of Piyush Suri (Application No. 5150716). These registrations ensure their rights to protect their stationery products and similar offerings.

Class 18 Opportunity:

With products like laptop bags and wallets, Class 18 is equally relevant for NOOE. Currently, NOOE’s word mark has not been registered in Class 18. While their brand name (NOOE) is undiluted in this class, individual words like “Never,” “Odd,” and “Even” are diluted across multiple classes, including Class 18. However, NOOE’s earlier registrations faced no objections or oppositions, suggesting a high likelihood of success in this class as well.

Recommendation:

NOOE Design LLP should pursue trademark registration under Class 18 without delay to safeguard their brand’s expanding product range. The lack of prior objections or oppositions strengthens their case for registration.

2. GO ZERO

Founder: Kiran ShahProducts: Ice creams and dessertsTrademark Class: 30

GO ZERO’s delectable range of ice creams and desserts has captured the market’s attention. They have secured a word mark registration under Class 30 in the name of Kiran Shah (Application No. 5354112). However, their journey wasn’t without challenges; the application faced an objection under Section 11 of the Trademarks Act. Despite this, GO ZERO successfully registered its trademark, underscoring the importance of persistence and strategic representation.

Dilution Challenges:

The words “Go” and “Zero” are diluted across multiple classes, including Class 30. This highlights the importance of a strong branding strategy that leverages distinctiveness and market recognition to overcome dilution challenges.

Recommendation:

Kiran Shah should focus on building a robust brand identity for GO ZERO to fortify its position against any future claims. Continuous market monitoring and exploring additional classes for trademarking related product lines could also be beneficial.

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3. CURVE ELECTRIC

Founders: Zubair Ahmed Bhat and Sheikh YameenCompany: Heaventure Adventures Pvt. Ltd.Services: E-bike sharing systemTrademark Class: 39

CURVE ELECTRIC, a pioneer in the e-bike sharing system, has already secured a device mark registration under Class 39 as a prior user (Application No. 6005976). Filed on December 10, 2022, the application faced no objections or oppositions, reflecting the distinctiveness and clarity of their mark.

Word Mark Opportunity:

While the device mark provides protection, securing a word mark for “CURVE ELECTRIC” is essential to broaden the scope of trademark protection. The words “Curve” and “Electric” are diluted across multiple classes, including Class 39, but a word mark would ensure comprehensive brand safeguarding.

Recommendation:

Heaventure Adventures Pvt. Ltd. should prioritize filing for a word mark under Class 39 to complement their existing device mark. This dual-layer protection will solidify their brand identity and safeguard against potential infringements.

Conclusion

Securing a trademark is both an art and a science, requiring strategic foresight and legal acumen. The journeys of NOOE, GO ZERO, and CURVE ELECTRIC emphasize the importance of proactive trademark registration and the value of expanding protection across relevant classes. By taking these steps, businesses can protect their identity, foster consumer trust, and ensure sustainable growth.