Brand Analysis: InnerGize, Personal Touch Skincare, and Kiwi Kisan Window  

This analysis evaluates the intellectual property strategies of three emerging brands: InnerGize, Personal Touch Skincare, and Kiwi Kisan Window. It highlights their trademark filings, the status of registrations, and key recommendations to enhance brand protection and exclusivity. Additionally, the role of patents, addressing objections, and combating dilution risks are discussed to establish robust brand identities.

Brand Analysis: InnerGize, Personal Touch Skincare, and Kiwi Kisan Window   

 1. InnerGize

Founders: Siddhant Bhargava, Shalmali Kadu, and Mitansh Khurana
Company Name: Ezymind Healthcare Pvt. Ltd.
Goods: Medical device - stress-relief device
Trademark Class: 10

Trademark Overview

The brand “InnerGize” has been filed as a word mark under Class 10 for medical devices. The current status of the trademark is ‘acceptable and advertised,’ indicating it is on track to registration without any objections raised by the registry. However, the term “Inner” is considered diluted within Class 10 and other trademark classes, and “Gize” is diluted in other classes, which could limit the brand’s exclusivity.

Recommendations

  1. Secure Device Marks: To strengthen brand identity, it is advisable to file for device marks (logo marks) in Class 10.
  2. Broaden Protection: Filing additional device marks can provide better protection against infringement and enhance brand recognition.

Patent Filing

InnerGize has also patented its core technology—neuro-acoustic vagal modulation—highlighting a robust IP strategy that complements its trademark filings. This patent can provide a competitive edge by protecting the technology behind their stress-relief device.

 

2. Personal Touch Skincare

Founders: Aditi Jawa and Ashish Jawa
Company Name: Personal Touch Pharmaceutical Pvt. Ltd.
Goods: Skincare and body care products
Trademark Classes: 3 and 35

Trademark Overview

  1. Registered Marks:
    • A device mark “Personal Touch” in Class 35 (Application No. 4875709) is registered with usage from April 11, 2018.
    • Another device mark “Personal Touch Skincare” in Class 35 (Application No. 5532541) is registered, though it faced objections under Section 9(1)(a) (descriptive) and Section 11 (likelihood of confusion).
  2. Pending Marks:
    • A device mark “Personal Touch Skincare” (different design) in Class 3 (Application No. 6026367) is currently objected under Section 9(1)(a).

Recommendations

  1. File Word Marks: Registering word marks for “Personal Touch” and “Personal Touch Skincare” in Classes 3 and 35 will strengthen brand protection and provide broader exclusivity.
  2. Overcome Objections: The brand needs to address the descriptive objections (Section 9(1)(a)) by proving acquired distinctiveness through extensive use, promotion, or by presenting evidence of consumer recognition.
  3. Dilution Awareness: Terms like “touch,” “skin,” and “care” are diluted and widely used in Classes 3 and 35, necessitating unique branding strategies to stand out.

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3. Kiwi Kisan Window

Founders: Abhinav Ahluwalia and Nupur Agarwal
Company Name: Kiwi Kisan Window Pvt. Ltd.
Goods: Food products
Trademark Classes: 29, 30, and 31

Trademark Overview

  1. Multiple Class Filings:
    • Device mark “Kiwi Kisan Window” (Application No. 3852139) is under rectification.
    • Device marks for Classes 29, 30, and 31 (Applications Nos. 679959, 6799860, 6799861) with user details from February 24, 2017, are currently in Vienna Code classification (indicative of pending logo categorization).
    • Another device mark for Class 30 (Application No. 4594909) is ‘opposed.’

Recommendations

  1. File Word Mark: Registering a word mark for “Kiwi Kisan Window” will provide broader protection and prevent disputes over generic elements in the brand name.
  2. Address Opposition: Work on resolving the opposition for the Class 30 application by substantiating the distinctiveness and usage of the mark.
  3. Dilution Awareness: Terms like “Kiwi,” “Kisan,” and “Window” are diluted, necessitating a strong device mark and branding strategy to ensure unique consumer association.

 

Conclusion

For all three brands—InnerGize, Personal Touch Skincare, and Kiwi Kisan Window—a holistic IP strategy combining word marks, device marks, and patents is essential. Addressing objections, securing broader protection, and mitigating dilution risks will help these brands establish strong, defensible identities in their respective markets.