Tag: BrandIdentity

Analysis of how trademarks evolved into brands

The transition from traditional trademarks to dynamic brands has revolutionized the business landscape, reshaping the way companie...

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Levi Strauss and Co. v. Imperial Online Services (P) Lt...

Levi Strauss & Co. secured a significant legal victory against Imperial Online Services Private Limited in a trademark and copyrig...

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Non-Traditional Trademarks: A Comprehensive Analysis un...

This article provides a comprehensive analysis of non-traditional trademarks under Indian law, elucidating their evolution in the ...

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